4-star hotel

The Trade, Autograph Collection

4.5 · 427 reviews 420 W Juneau Ave, Milwaukee, WI 53203, United States

Stylish hotel steps from Fiserv Forum with rooftop dining, gastropubs, and a 24/7 gym in Milwaukee’s Riverwalk District.

Rooftop Views Gastropubs Pet-friendly Fitness Center Accessible Rooms
At a glance

Quick stay signals

Six signals to read the stay at a glance.

Wi-Fi Free
Check-In 4:00 PM
Check-Out 11:00 AM
Accessibility Accessible Rooms
Pets Pet-friendly
Parking Paid
Editorial

Hotel overview

Located a short walk from Milwaukee’s historic Riverwalk District, this 4-star hotel offers sleek, contemporary rooms and suites with modern comforts. Guests enjoy access to two gastropubs on-site, plus Il Cervo, a rooftop Italian restaurant boasting city skyline views from the 9th floor. The hotel’s 24/7 fitness center appeals to active travelers, while pet-friendly policies ensure that no one travels alone.

Positioned across from the Fiserv Forum ice hockey arena, it’s an ideal spot for sports fans and event attendees. Rooms feature air conditioning and selected accommodations include kitchenettes, catering well to longer stays or guests seeking extra convenience. The vibrant atmosphere inside blends modern layout with attentive service, including round-the-clock room service. Though there is no airport shuttle or pool, the hotel offers paid parking and reliable free Wi-Fi throughout the property.

A busy front desk team manages seamless check-in and check-out, making it a favored choice for business and leisure travelers alike. Nearby attractions such as the Milwaukee Art Museum and the Harley-Davidson Museum enrich the stay with cultural exploration opportunities.

Stand-out signals

What makes this stay stand out

Three signals that shape how this stay actually feels.

Signature Rooftop Restaurant

Il Cervo offers Italian cuisine with panoramic city views from the hotel’s top floor.

Prime Location Near Fiserv Forum

Steps from the arena and close to Riverwalk, perfect for sports, events, and local sightseeing.

Pet-Friendly Accommodations

Bringing pets along is welcome, supporting travelers who don’t want to leave companions behind.

Hotel album

A closer look at the resort

Rooms, common spaces and the small details that shape the stay. Click any photo to view larger.

11 photos
Guest reviews

What travelers say

A snapshot of guest ratings and stories behind the stay.

4.5 / 5

427 verified guest reviews

  • 5 79%
  • 4 7%
  • 3 4%
  • 2 3%
  • 1 8%
Rooftop Bar Comfortable Beds Modern Rooms Cozy Fireplace City Views Accommodating Staff

luis AutoValentane.

Stayed 1 month ago

“great experience both times. Beds are so comfy, I didn't want to get out! Went to the roof top restaurant and everything was amazing. The ombeionce, views, service and food was perfect. Hard to stay anywhere else in Milwaukee when I've experienced this hotel. Forgot to mention the breakfast. Also very good. Service was fast and food was great! The parking Valet was very nice experience the young man Adrian was a pleasure to work with he’s attentive dedicated and respectful the service he provided me and my wife was top quality Good work guy’s thank you for your hospitality I highly recommend it”

Jay Jay Davidson.

Stayed 2 month ago

“I had a great stay at this hotel and would definitely come back. Everything ran smoothly from check-in to check-out, and valet service was excellent the entire time quick, professional, and hassle-free. The breakfast was one of my highlights, with a really good variety and everything tasted fresh and well-prepared. It made mornings easy and enjoyable. Special shoutout to Adrian and Kobe, the valet team they were amazing and clearly hardworking. They made a great impression and added to the overall experience. Highly recommend this place if you’re looking for a smooth, comfortable stay!”

Sean Wylie.

Stayed 2 month ago

“Nice, clean functional hotel. Connected to the basketball stadium. Close to everything. Good service and four drinks included. Parking on the weekend was odd, as if you park yourself you have to be out of the lot by 8am. While valet was pretty expensive, but then you can sleep in.”

Sophia Amburgey.

Stayed 4 month ago

“I went here for a concert last year to stay the night, and this hotel was the first part of my healing journey. I have severe PTSD relating to elevators, and we called in advance to make sure i would be properly accommodated for, because you need a special pass to access the stairs. They put me on the third floor (the lowest floor they had, as there is a restaurant on the second floor. We ate at the Craft, and it was pretty bad to be honest. But this is overall a very accommodating, excellent, and clean hotel”

Based on verified guest reviews
What’s on site

Amenities and services

Everything available — and what isn’t — across the property.

11included 4not available

Most loved

Free Wi-Fi Paid parking Accessible Air-conditioned Pet-friendly Room service
  • Free Wi-Fi
  • Paid parking
  • Accessible
  • Air-conditioned
  • Pet-friendly
  • Room service
  • Restaurant
  • Kitchens in some rooms
  • Fitness center
  • Bar
  • Smoke-free
  • Breakfast
  • Pool
  • Business center
  • Airport shuttle
Place & surroundings

Location and nearby

Where the hotel sits — and what travelers can reach nearby.

Getting around

  • Milwaukee Mitchell International Airport 16 min by car or 34 min via transit to downtown
    16 min Car
  • Milwaukee Art Museum Large collection of Georgia O’Keeffe art in a lakeside landmark
    8458 reviews – rated 4.8
  • Harley-Davidson Museum® Exhibits and dining dedicated to the iconic American motorcycle brand
    11433 reviews – rated 4.7
  • Milwaukee Public Museum Anthropology and natural history exhibits plus a butterfly garden
    6990 reviews – rated 4.7
Practical guide

Stay essentials

Practical details to know before you check in.

Check-In Time

From 4:00 PM

Check-Out Time

By 11:00 AM

Internet

Complimentary Wi-Fi throughout hotel

Parking

Available with fee

Accessibility

Accessible rooms and facilities

Pet Policy

Pets allowed

On-Site Dining

Italian rooftop restaurant and gastropubs

Fitness

Open 24/7 gym

Questions travelers ask

FAQ

Paid parking options are available on site for guests.

Pet-friendly policies allow guests to bring pets during their stay.

The hotel features a rooftop Italian restaurant and two gastropubs.

Check-in begins at 4 PM and check-out is required by 11 AM.

Complimentary Wi-Fi is provided throughout the hotel.

Accessible rooms and facilities are available to accommodate mobility requirements.

The airport is approximately 16 minutes by car or 34 minutes by transit.
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